SVBA 2021 - WORKSHOP
“The World is growing and communication is evolving.”
“Social media is not a “fad.” In fact, it is here to stay and is fundamentally shifting the way our world communicates today and tomorrow.”
“The church can either be stuck in the past methods or adapt new methods to the future”
POINT 1 - “PRESENCE” - put your church on the map
“Let the digital world serve as a window into your church and reveal the heart of the gospel”
Thinking of your public presence as prominent as the physical location of our church buildings. This is the front door
Manage, maintain, and update your public website:
Google Business
Yelp
Apple Maps
POINT 2 - “FRONT DOOR” - Rethinking where the front door of your church is.
“Our homepage has a matter of 8 seconds to capture interest in who you are.”
Examples of bad websites: https://www.ramotion.com/blog/bad-websites/
Some helpful website design tools:
Squarespace.com
Wordpress
POINT 3 - “CONVICTION” - Reaching with intentionality in mind
“Social media is not just about sharing, its about interacting”
“Who is your audience and what do you want to accomplish?”
Start with your congregation:
Engage your church
Reach new people
Reach the lost
POINT 4 - “ENGAGE” - Rules of engagement
“Engaging in social media is not just about sharing/posting, its about interacting!”
Respond to all comments
Post often and consistently
Use the 4 to 1 rule
Share stories that show personality
Comment on current events
Keep it light and substantive
Deal with trolls
POINT 5 - “5 REMINDERS”
“The harvest is plentiful...and they are looking at their phones! So give them something valuable.”
Start Small, don’t do it all (choose the right platforms)
Be yourself (rethink virtual presence as in-person presence)
Listen & engage and don’t just try to dominate (respond to comments)
Give Value. (The world doesn’t care about your potluck)
Repeat, repeat, repeat (stick with it)
ADDITIONAL RESOURCES:
Social Media conent sites:
Tithe.ly: www.get.tithe.ly/church-media (Free)
Sunday Social: www.sundaysocial.tv ($9.99 /mo)
VMC: www.visualmediachurch.com (Free & paid service)
Sharefaith: www.sharefaith.com
YouVersion: www.youversion.com (Free)
Logos Bible App: www.logos.com (Free & paid service)
Social Media Schedulers:
Buffer: www.buffer.com
Hootsuite: www.hootsuite.com
Church management programs
Send automatic reminders to your church through texting or email. Keep track of all church member information. Check them out!
Breeze: www.breezechms.com ($50/mo - price is fixed)
OneChurch: www.onechurchsoftware.com ($70/mo - pricing increases based on church size)
Additional reading and guides:
Download and read these to help reiterate and expand the content of this workshop:
